Here are a couple of press notices I used last January to attract people to a fundamentals. The short one (< 100 words) was used  as a listing in a free monthly magazine which is very popular in West Dorset, and it attracted 5 out of the 6 new participants in my course. The longer one (c. 250 words) is what I sent to the local daily paper and I didn't notice any direct inquiries from prospective trainees, but a local mental health worker picked up on it and inquired later about co-counselling.